Friday's Rocket Fuel: Spring Cleaning Your Personal Brand

It's spring time and for many people that includes an annual house cleaning ritual. While you're in to mood to clean, how about looking over your personal brand and the way you communicate it?

Start by asking yourself what your brand is. What is the message you want others to think of when they think about you? How do you want them to feel? If you're not sure, it may be time to evaluate your brand and even ask others for their input. The 360 Reach Personal Branding Assessment is one way to do that.

Now think about where you express your brand and what you can do to align those areas with your brand. What do you need to do more of? What do you need to do less of? Take a look at these areas:

• Resume
• LinkedIn Profile
• Facebook profile and content you are publishing
• Facebook page
• Twitter
• LinkedIn
• Ecademy
• Your daily actions and speech
• Anywhere else not listed

Maybe you have some content that was applicable in the past, but no longer fits you. Perhaps you've refined your personal brand and can better express what you want to communicate. Take the time to make the edits or other changes.

Where are you going to start?