Friday's Rocket Fuel: Your Personal Brand

Jan 21, 2011

 Your personal brand lives in the hearts and minds of everyone you interact with, directly or indirectly, on a daily basis. Knowing how others perceive you is critical to creating and maintaining a successful personal brand.

No matter what you believe your personal brand is, or want it to be, ultimately your brand is what your "customers" perceive it to be. Whether your "customers" are friends, dates, a spouse, an employer or someone to buy a product or service you sell, they base their decisions on their perceptions of you. Strong brands provide a consistent, emotion connection with everyone, even those who are not their customers (for now).

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