Personal Branding for Your Career SuccessFeb 18, 2010
Personal branding is a key component to your career success. Whether you work for a large multinational corporation, a government or nonprofit agency, or if you're an entrepreneur, understanding and exuding your brand is more important than ever.
What is your personal brand? It's all about what makes you special in everything you do. Your brand is a reflection of your personal values (what's important to you), your personality, skills and talents. It's about how you make others feel as a result of working with you. Your brand is about your genuine self.
When you know and live your personal brand you are living in alignment with your values, talents and skills and your performance sky rockets as a result.
When you live you personal brand in everything you do you will find that more of more of what you want comes your way. You know which jobs and clients to accept and which to decline. The path from where you are to where you want to be becomes clear. You can just walk over what once seemed like blocks to your success.
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